There is confusion about optimizing search engines. Some people think that SEO (abbreviated form) is nothing more than deceptive search engines to give them a higher ranking of a particular site.
Some think that search engine optimization is so complex that they simply could not understand it. None of these ideas are right. The usefulness of search engines is best described as the art and science of building computerized and friendly web pages. Below are four basic steps you must take when using your web pages.
1. "Friendly search engine"
means that search engines should be able to find data on your site that they can add to their database. While an image can cost a thousand words, a search engine tries to separate pages by text and not by images. If you have a landing page with a beautiful picture of the sea and only two words in the text “get in here” this page will not be ranked high in search of Florida Vacations.
Similarly, if you have a keyword article that contains keywords for your site it should not be displayed as a GIF or JPEG image. Browse pages or all images do not help search engines, and they are often unusable.
2. Links to your internal pages should be easily accessible by search engines The important thing to remember is that you not only want your main page, but all your internal pages are indexed by a search engine index. While most people will get into your site through the main page, many will get in after doing a search that leads them to your internal pages.
A good way to ensure that search engines will find and index your internal pages is to include text links to these pages. If you have a navigation system that uses JavaScript script or images, then it's best to install a text link bar at the bottom of the site to make sure the robot is following the links to your internal pages.
3. Your pages should be structured around specific keywords or keyword phrases
It is not possible to find high levels of 30 different search terms with just one web page. However, it is possible to create different web pages that explain and give importance to various aspects of your organization's work. These small pages can be customized to perform your keyword searches.
4. Once your information is organized, your keywords should appear in parts of your web pages If your site is about Florida Vacations, these names should appear in the following areas of your HTML pages:
a. In the filename or URL . If your site is named www.floridavacations.com this will give you the first chance at any search for this name. The URL or filename is an important index for a search engine, so don't miss the opportunity to put your keyword either in your domain name or in your file name.
b. In the title tag The text that appears on the blue line at the top of your browser is your title tag. Title tag is found in the document section. If your keyword is “Florida Vacations” then the title tag in your HTML document should look like this: Holidays in Florida: Florida Travel Information on XYZ travel
c. Description The description tag does not appear on a web page but search engines often display it as a text that gives the searcher an idea of what your page is about. The description tag should be mandatory, and make someone want to click and see your page, while also containing keywords in your URL and your title tag. The description tag for this site may look like the following:
d. In the news Just as a newspaper reader looks at headlines to determine what is important, a search engine robot looks at headlines for a web page to capture a key feature of that page. Put your key phrase in the title and place it near the top of the page. Your header text should be closed with special header tags such as. The main tag of our thinking page could be as follows: Holidays in Florida:
Plan Your Leisure Time and Save Money or Accommodation, Recreation and Transportation in Florida If you do not like the look of the h1 tag, then use a small tag, h2 or h3, or customize your site Sheet style so that the h1 tag is displayed in a small font that best matches your body text.
e. In the body text of your page Your keywords or keyword phrase should appear in the first paragraph of the text and naturally throughout the text and at the end of the page. In standard writing you begin to introduce your topic, then explain what it is about and summarize it at the end. Pages written in this style will have the independence and distribution of keywords.
f. In the anchor text on your page Anchor text is a clickable part of links to your web page. Suppose you were describing your holiday in Florida and wanted to direct your web visitors to an inside page with more information on the subject. Instead of making a “click here” link, it would be better to have a
“Click here for more information about Florida holidays” or better yet, the link text will be
“Florida Vacations”
only and
“click”
here will be provided as standard text. If you follow these steps to use the search engine when building your website you will end up with web pages that are easily understood by your visitors, and easily indexed and indexed by search engines.
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